Our story
This is our story
Introducing ELEAT, the UK-based challenger healthy breakfast brand, launched by best friends, Hywel Rose and Hugh Hamilton-Green. Fed up with nutrition-lacking, sugar-packed cereals dominating supermarket shelves, we embarked on a journey to shake up the breakfast game!
Picture this: cereals packed with nutrition that taste like your childhood faves with no compromise on convenience. That is ELEAT! Our mission? To innovate and revolutionise your breakfast routine.
Eat well. move well.
As friends, with a shared passion for health and sport, we wanted to create products that helped people eat well and move well to better their everyday lives. Whilst we recognise that everyone’s health journey is unique; whether you’re an irregular jogger, regular gym-goer, office worker improving your diet, or even a professional sportsperson - ELEAT is there to help you become the best, most ELEAT version of yourself.
We’ve come a long way since our university days, and not only are we continuing to fulfil our mission of supporting individuals making a positive impact on their health and wellbeing. Now, we're garnering recognition and support from professional athletes, nutritionists and well-known personalities, each with their unique reasons for eating ELEAT.
We founded ELEAT with the goal of helping people eat well and move well. I like to eat ELEAT in the morning swimming in milk!
Hywel Rose - Co-Founder
We set out to reinvent cereal as we know it - creating a great tasting cereal that is packed full of nutrition. I'm a big fan of using ELEAT with yoghurt as an afternoon snack!
Hugh Hamilton-Green - Co-FounderRead more...
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No Planet B
Why we use what we do?
The story behind ELEAT
It's All About Balance
How Much Protein Do You Really Need Each Day?
High Protein Breakfast: The Key to a Productive and Energized Day
Why You Should Never Skip a Healthy Breakfast: The Key to Starting Your Day Right
The Ultimate Guide to High-Protein Breakfast Foods: What to Eat and Why
What Are The Top 10 Healthy Breakfast Foods to Kickstart Your Day?
How Can I Make A Healthy Breakfast?
Healthy Breakfast Ideas for Weight Loss
How To Increase Protein in Your Breakfast
Protein Cereal: How To Start The Day Right
How High-Protein Breakfast Cereals Can Help You Reach Your Fitness Goals
High Protein Cereals vs. Traditional Breakfasts: Which is Better?
High Protein Cereal | Which is the best for you?
The First Steps to Take in Improving Your Diet
Keeping Healthy as a CrossFit Athlete
Fuelling For A Marathon with Dr James Morehen
Imo Boddy’s Tips for Getting Into Running
High-Protein Diets: What are the benefits?
Gut Health: Influencing Factors and How This Affects Immunity
How to feel less sluggish in winter?
Top Healthy Meal Tips
No Planet B
Why we use what we do?
The story behind ELEAT
