OUR STORY
This is our story
Introducing ELEAT, the UK-based challenger healthy breakfast brand, launched by best friends, Hywel Rose and Hugh Hamilton-Green. Fed up with nutrition-lacking, sugar-packed cereals dominating supermarket shelves, we embarked on a journey to shake up the breakfast game!
Over 4 years we developed a balanced high protein cereal: 17g of protein, 6g of fibre and less than 1g of sugar per bowl. All vegan friendly and gluten free!
EAT WELL. MOVE WELL.
As friends, with a shared passion for health and sport, we wanted to create products that helped people eat well and move well to better their everyday lives. Whilst we recognise that everyone’s health journey is unique; whether you’re an irregular jogger, regular gym-goer, office worker improving your diet, or even a professional sportsperson - ELEAT is there to help you become the best, most ELEAT version of yourself.
Whether you’re replacing a sugar packed cereal, or looking to replace your protein bar and/or shake - ELEAT can help fuel your day. We are just over 2 years into our journey, currently selling online through our own website and amazon, but soon to be launching into retail stores! We look forward to welcoming you on the journey with us to revolutionise healthy breakfast.
We founded ELEAT with the goal of helping people eat well and move well. I like to eat ELEAT in the morning swimming in milk!
Hywel Rose - Co-Founder
We set out to reinvent cereal as we know it - creating a great tasting cereal that is packed full of nutrition. I'm a big fan of using ELEAT with yoghurt as an afternoon snack!
Hugh Hamilton-Green - Co-FounderRead more...
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What Makes A Healthy Breakfast?
Do Ice Baths Really Work? Exploring The Science Behind The Chill
How To Stay In A Calorie Deficit
Why Healthy Granola is the Perfect Snack for Busy Mornings
How High Protein Granola Supports A Balanced Diet
Building Strong Bodies: The Ultimate Guide To Kids' Nutrition
Start Strong: High-Protein Breakfast Ideas for Busy Mornings
Why is ELEAT good for me?
Granola Isn't As Healthy As You Think It Is
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Why Gluten Free Cereal is a Great Choice for Everyone
Why Breakfast Matters and How to Make It Healthier (Without Extra Effort)
What’s in ELEAT High Protein Cereal?
High Protein Foods You Need To Know For A Balanced Diet
Understanding Gluten: What Is It And What Impact Does It Have On My Body?
How To Build a Balanced High-Protein Breakfast On The Go
Fuel Your Mornings: How To Create Gluten-Free High-Protein Breakfasts That Satisfy
Why High-Protein Breakfasts Are Key To Effective Weight Loss
How ELEAT Can Be Used In Training: A High-Protein Cereal for Peak Performance
Quick and Tasty High-Protein Breakfast Ideas for On-the-Go
Fueling Your Training: How to incorporate ELEAT Cereal into your routine
The Best Morning Supplements to Take: Boost Your Day with Energy and Focus
10 Easy High-Protein Breakfast Ideas for Busy Mornings
The Ultimate Guide to Protein Supplementation: Which Type Is Best For You?
Why High Protein Breakfasts Are The Key To All-Day Energy
How Much Protein Do You Really Need Each Day?
High Protein Breakfast: The Key to a Productive and Energised Day
Why You Should Never Skip a Healthy Breakfast: The Key to Starting Your Day Right
The Ultimate Guide to High-Protein Breakfast Foods: What to Eat and Why
What Are The Top 10 Healthy Breakfast Foods to Kickstart Your Day?
How Can I Make A Healthy Breakfast?
Healthy Breakfast Ideas for Weight Loss
How To Increase Protein in Your Breakfast
Protein Cereal: How To Start The Day Right
How High-Protein Breakfast Cereals Can Help You Reach Your Fitness Goals
High Protein Cereals vs. Traditional Breakfasts: Which is Better?
High Protein Cereal | Which is the best for you?
The First Steps to Take in Improving Your Diet
Keeping Healthy as a CrossFit Athlete
Fuelling For A Marathon with Dr James Morehen
Imo Boddy’s Tips for Getting Into Running
High-Protein Diets: What are the benefits?
Gut Health: Influencing Factors and How This Affects Immunity
How to feel less sluggish in winter?
Top Healthy Meal Tips
No Planet B
Why we use what we do?
The story behind ELEAT
What Are The Best High-Protein Granolas?
Is Granola Healthy?
What Makes A Healthy Breakfast?
Do Ice Baths Really Work? Exploring The Science Behind The Chill
How To Stay In A Calorie Deficit
Why Healthy Granola is the Perfect Snack for Busy Mornings
How High Protein Granola Supports A Balanced Diet
Building Strong Bodies: The Ultimate Guide To Kids' Nutrition
Start Strong: High-Protein Breakfast Ideas for Busy Mornings
Why is ELEAT good for me?
Granola Isn't As Healthy As You Think It Is
How Does Satiety Stop Cravings?
Why Gluten Free Cereal is a Great Choice for Everyone
Why Breakfast Matters and How to Make It Healthier (Without Extra Effort)
What’s in ELEAT High Protein Cereal?
High Protein Foods You Need To Know For A Balanced Diet
Understanding Gluten: What Is It And What Impact Does It Have On My Body?
How To Build a Balanced High-Protein Breakfast On The Go
Fuel Your Mornings: How To Create Gluten-Free High-Protein Breakfasts That Satisfy
Why High-Protein Breakfasts Are Key To Effective Weight Loss
How ELEAT Can Be Used In Training: A High-Protein Cereal for Peak Performance
Quick and Tasty High-Protein Breakfast Ideas for On-the-Go
Fueling Your Training: How to incorporate ELEAT Cereal into your routine
The Best Morning Supplements to Take: Boost Your Day with Energy and Focus
10 Easy High-Protein Breakfast Ideas for Busy Mornings
The Ultimate Guide to Protein Supplementation: Which Type Is Best For You?
Why High Protein Breakfasts Are The Key To All-Day Energy
How Much Protein Do You Really Need Each Day?
High Protein Breakfast: The Key to a Productive and Energised Day
Why You Should Never Skip a Healthy Breakfast: The Key to Starting Your Day Right
The Ultimate Guide to High-Protein Breakfast Foods: What to Eat and Why
What Are The Top 10 Healthy Breakfast Foods to Kickstart Your Day?
How Can I Make A Healthy Breakfast?
Healthy Breakfast Ideas for Weight Loss
How To Increase Protein in Your Breakfast
Protein Cereal: How To Start The Day Right
How High-Protein Breakfast Cereals Can Help You Reach Your Fitness Goals
High Protein Cereals vs. Traditional Breakfasts: Which is Better?
High Protein Cereal | Which is the best for you?
The First Steps to Take in Improving Your Diet
Keeping Healthy as a CrossFit Athlete
Fuelling For A Marathon with Dr James Morehen
Imo Boddy’s Tips for Getting Into Running
High-Protein Diets: What are the benefits?
Gut Health: Influencing Factors and How This Affects Immunity
How to feel less sluggish in winter?
Top Healthy Meal Tips
No Planet B
Why we use what we do?
