OUR STORY
This is our story
Introducing ELEAT, the UK-based challenger healthy breakfast brand, launched by best friends, Hywel Rose and Hugh Hamilton-Green. Fed up with nutrition-lacking, sugar-packed cereals dominating supermarket shelves, we embarked on a journey to shake up the breakfast game!
Over 4 years we developed a balanced high protein cereal: 17g of protein, 6g of fibre and less than 1g of sugar per bowl. All vegan friendly and gluten free!
EAT WELL. MOVE WELL.
As friends, with a shared passion for health and sport, we wanted to create products that helped people eat well and move well to better their everyday lives. Whilst we recognise that everyone’s health journey is unique; whether you’re an irregular jogger, regular gym-goer, office worker improving your diet, or even a professional sportsperson - ELEAT is there to help you become the best, most ELEAT version of yourself.
Whether you’re replacing a sugar packed cereal, or looking to replace your protein bar and/or shake - ELEAT can help fuel your day. We are just over 2 years into our journey, currently selling online through our own website and amazon, but soon to be launching into retail stores! We look forward to welcoming you on the journey with us to revolutionise healthy breakfast.
We founded ELEAT with the goal of helping people eat well and move well. I like to eat ELEAT in the morning swimming in milk!
Hywel Rose - Co-Founder
We set out to reinvent cereal as we know it - creating a great tasting cereal that is packed full of nutrition. I'm a big fan of using ELEAT with yoghurt as an afternoon snack!
Hugh Hamilton-Green - Co-FounderRead more...
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How To Make Overnight Oats
Pancake Day Upgrade: Make Protein Pancakes with Overnight Oats!
What Does Gut Health Mean?
The Ultimate Gut Health Diet - Best Foods For A Balanced Microbiome
High Protein Breakfast Foods For Weight Loss: What You Need To Know
Is High Protein Cereal Worth It? What You Need To Know
Electrolytes: What Are They And How To Take Them
Is Granola Good For Weight Loss?
What Is A Healthy Breakfast Cereal?
How To Fuel For Endurance Sports
Overnight Oats Recipes: Your New Go-To Morning Meal
How To Improve Gut Health
Are Greens Really Good For You?
Protein-Packed Snacks That Actually Taste Great
How To Stop Skipping Meals
How Much Protein Can The Body Process At Any Time?
The Science Behind Gut Health - How Your Microbiome Affects Your Whole Body
Fuelling Strength: How ELEAT Powered Up Virgin Active’s S&C Classes
The Benefits of Starting Your Day with Protein Overnight Oats
Why Overnight Oats Are The Perfect Solution For Busy Mornings
The Best Gluten-Free, High-Protein Breakfast Options
What's in ELEAT High-Protein Granola?
How to Avoid the Winter Cold
What Are The Most Important Macronutrients for Breakfast?
3 Tips for Staying Healthy During the Christmas Holidays from Tom McClure
Staying on Track: Nutrition Tips for the Christmas Party Season
What Are The Best High-Protein Granolas?
Is Granola Healthy?
What Makes A Healthy Breakfast?
Do Ice Baths Really Work? Exploring The Science Behind The Chill
How To Stay In A Calorie Deficit
Why Healthy Granola is the Perfect Snack for Busy Mornings
How High Protein Granola Supports A Balanced Diet
Building Strong Bodies: The Ultimate Guide To Kids' Nutrition
Start Strong: High-Protein Breakfast Ideas for Busy Mornings
Why is ELEAT good for me?
Granola Isn't As Healthy As You Think It Is
How Does Satiety Stop Cravings?
Why Gluten Free Cereal is a Great Choice for Everyone
Why Breakfast Matters and How to Make It Healthier (Without Extra Effort)
What’s in ELEAT High Protein Cereal?
High Protein Foods You Need To Know For A Balanced Diet
Understanding Gluten: What Is It And What Impact Does It Have On My Body?
How To Build a Balanced High-Protein Breakfast On The Go
Fuel Your Mornings: How To Create Gluten-Free High-Protein Breakfasts That Satisfy
Why High-Protein Breakfasts Are Key To Effective Weight Loss
How ELEAT Can Be Used In Training: A High-Protein Cereal for Peak Performance
Quick and Tasty High Protein Breakfast Ideas for On-the-Go
