Fuel your day with ELEAT

The UK’s #1 Protein Cereal

Join 40,000+ who made the switch
As seen in

The healthy way to fuel your day

  • Muscle Recovery

    15g protein in every bowl (that's without milk!)
  • Sustained energy

    Only 1g of sugar in every bowl and packed with low GI carbs
  • Award winning taste

    #1 Great taste award winner in UK for high protein cereal
  • Gut boosting

    Packed with 8g fibre in every bowl, including 3g of added prebiotics
  • Reduced cravings

    High protein + high fibre = a very filling cereal
  • Convenient options

    Available in 250g pouches and 50g on the go pots

Pouches

Large multi-serve pouches for any occasion.

5 Variety

5 x 250g ~ From £27.20

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Choccy Biscuit Bundle

4 x 250g ~ From £22.10

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Bestseller Variety

4 x 250g ~ From £22.10

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Chocolate

4 x 250g ~ From £22.10

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Caramelised Biscuit

4 x 250g ~ From £5.53

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Cinnamon

4 x 250g ~ From £22.10

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Choc Caramel

4 x 250g ~ From £22.10

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Vanilla

4 x 250g ~ From £22.10

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Strawberry

4 x 250g ~ From £22.10

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Bestseller Bundle

4 x 250g + 8 x 50g ~ From £30.60

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Chocolate Bundle

4 x 250g + 8 x 50g ~ From £30.60

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Ultimate Bundle

5 x 250g + 8 x 50g ~ From £35.70

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Starter Bundle

Bundle Kit ~ From £29.75

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Bundles

Pots & Pouches together for wherever you are!

Starter Bundle

Bundle Kit ~ From £29.75

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Bestseller Bundle

4 x 250g + 8 x 50g ~ From £30.60

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Chocolate Bundle

4 x 250g + 8 x 50g ~ From £30.60

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Ultimate Bundle

5 x 250g + 8 x 50g ~ From £35.70

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Why not build your own bundle?

Trusted by the best

"ELEAT’s cereal provides a brilliant option for a gym goer or professional athlete to get a great protein hit. A great option for breakfast, afternoon refuel or post dinner snack."

Dr James Morehen

England Rugby Nutritionist

"ELEAT is a tasty way to hit my protein goals for the day…for breakfast, lunch, a snack or dessert."

Mary McCarthy

Runner

"ELEAT is the product curbing my sweet cravings whilst hitting my protein targets."

Ben West

Entrepreneur & PT

"ELEAT is a convenient, delicious, nutritious, anytime snack."

Imo Boddy

Ultra Runner

"ELEAT gives all the textures of cereal but with the protein I need."

Justin Knussi

PT & CrossFit Athlete

"ELEAT’s the brekkie for the celiacs who like to run."

Jenny Mannion

Running Creator

"ELEAT is the saving grace I never knew I needed. I love cereal but becoming more health conscious, I was hesitant to eat it. Now, I have the best of both worlds!"

Izzy Hill

Fitness Creator

"ELEAT is the perfect way to get quick and easy protein into my diet when working and training. Plus, it’s delicious."

Becca Salmon

Expedition Doctor

"As a high performer and 1% seeker, ELEAT is an important addition to my daily fuel that helps me reach my protein goals."

Holly Archer

Professional Runner

About us

The journey to reinvent cereal

We are Hywel and Hugh, friends with a shared love for health, nutrition and sport. Over the last 3 years, we’ve been on a mission to innovate and revolutionise your breakfast routine.

Why thousands of people love our cereal!

Join over 40,000 who have made the switch

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Find your favourite

We have 5 delicious flavours to choose from. There's a flavour for everyone!

Chocolate

Cinnamon

Vanilla

Choc Caramel

Strawberry

Already know which flavours you like?